Our goal was to create a bold and distinctive brand identity for Triman, the largest triathlon event in Greece, reflecting its multidisciplinary nature and unifying spirit. The concept integrates the three core sports of triathlon—swim, bike, and run—within the visual form of the number “3.” The use of yellow and light black creates a striking, energetic palette, while the bold Reem Kufi typeface evokes a sense of heritage and strength, aligning with the event’s longstanding history and future vision.